Dubai based Amwaj Rotana is on the largest outdoor terrace along Jumeirah Beach.
Naming / Campaign Concept / Art Direction / Copywriting
I named and came up with the campaign concept for Amwaj Rotana’s Friday brunch - the ‘All-out brunch’ to promote the all you can eat buffet.
We created a colourful, fun brand and high impact engaging advertisement campaign to stand out in a saturated Dubai brunch market. The campaign is built around fun characters or ‘brunchers’ to resonate with different food lovers, whilst showcasing the diverse range of food on offer. The concept engages the audience by asking ‘which bruncher are you?’.
The vibrant and successful campaign was rolled out across signage, printed collateral and social media.
Created working via IM Dubai